{"id":444,"date":"2025-02-26T09:32:55","date_gmt":"2025-02-26T08:32:55","guid":{"rendered":"https:\/\/addictionsurfboards.com\/?p=444"},"modified":"2025-02-26T09:32:57","modified_gmt":"2025-02-26T08:32:57","slug":"el-nacimiento-del-logotipo-de-addiction-surfboards-cuando-el-arte-del-lettering-se-une-al-arte-del-surf","status":"publish","type":"post","link":"https:\/\/addictionsurfboards.com\/es\/surfblog\/la-naissance-du-logo-addiction-surfboards-quand-lart-du-lettrage-rencontre-ladn-du-surf\/","title":{"rendered":"El nacimiento del logotipo de Addiction Surfboards: cuando el arte del lettering se une al ADN del surf"},"content":{"rendered":"<p>En 2020, nos embarcamos en un ambicioso proyecto: repensar la identidad visual de<strong>Tablas de surf Addiction<\/strong>. Quer\u00edamos un logotipo que captara la esencia misma de la marca: un sutil equilibrio entre <strong>herencia retro, modernidad urbana y aut\u00e9ntica artesan\u00eda<\/strong>. Para conseguirlo, hemos trabajado con uno de los mejores maestros rotulistas del mundo, <strong><a href=\"https:\/\/www.francischouquet.com\/\">Francis Chouquet<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encontrar la identidad perfecta: trabajo de precisi\u00f3n<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1024x1024.jpg\" alt=\"Tabla de surf roja con aletas azules\" class=\"wp-image-448\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1024x1024.jpg 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-300x300.jpg 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-150x150.jpg 150w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-768x768.jpg 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1536x1536.jpg 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logotipo de la adicci\u00f3n antes de 2020 <\/figcaption><\/figure>\n\n\n\n<p><br>El objetivo era claro: crear un logotipo que hablara de la <strong>comunidad de surfistas<\/strong>sino tambi\u00e9n a <strong>apasionado del dise\u00f1o y la cultura underground<\/strong>. Quer\u00edamos un tipo de letra que fuera <strong>crudo y refinado<\/strong>que refleja la singularidad de nuestras tablas artesanales.<\/p>\n\n\n\n<p>Francis Chouquet, conocido por su enfoque \u00fanico del <strong>letras a mano<\/strong>comprendi\u00f3 inmediatamente nuestra visi\u00f3n. Empez\u00f3 ofreci\u00e9ndonos una serie de bocetos de diferentes estilos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inspiraci\u00f3n de la vieja escuela<\/strong>Las letras recuerdan a los carteles vintage de los a\u00f1os 70.<\/li>\n\n\n\n<li><strong>Versiones m\u00e1s modernas y minimalistas<\/strong>limpia y eficaz.<\/li>\n\n\n\n<li><strong>Experimentos aproximados<\/strong>donde cada curva y cada l\u00ednea parec\u00edan haber sido dibujadas con un pincel sobre una tabla de madera.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Del boceto al logotipo definitivo: un intenso intercambio creativo<\/h2>\n\n\n\n<p>Aunque las propuestas iniciales ya eran prometedoras, a\u00fan faltaba <strong>un toque de alma y audacia<\/strong> que marca la diferencia. Mantuvimos largas conversaciones con Francis para afinar las formas, trabajar las l\u00edneas llenas y sueltas, y jugar con los contrastes y las texturas.<\/p>\n\n\n\n<p>Tras muchas idas y venidas, se aprob\u00f3 una versi\u00f3n por unanimidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>rotulaci\u00f3n din\u00e1mica<\/strong>evocando la fluidez del surf.<\/li>\n\n\n\n<li>En <strong>curvas equilibradas<\/strong>Es como las l\u00edneas de una tabla bien afilada.<\/li>\n\n\n\n<li>A <strong>impresi\u00f3n artesanal<\/strong>Las letras son ligeramente irregulares, lo que acent\u00faa su car\u00e1cter artesanal y aut\u00e9ntico.<\/li>\n<\/ul>\n\n\n\n<p>Era <strong>LE<\/strong> logotipo. El que captaba a la perfecci\u00f3n el esp\u00edritu de Addiction Surfboards: una mezcla de pasi\u00f3n, t\u00e9cnica y estilo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un logotipo, una firma para los a\u00f1os venideros<\/h2>\n\n\n\n<p>Hoy, este logotipo es mucho m\u00e1s que una simple identidad gr\u00e1fica. Es <strong>la firma visual<\/strong> de cada tabla que formamos, <strong>un s\u00edmbolo de nuestro compromiso<\/strong> para un surf de calidad, a medida y fabricado en Francia.<\/p>\n\n\n\n<p>Ya sea en nuestro <strong>tableros \"retronew<\/strong>Tanto nuestra ropa como nuestros accesorios encarnan nuestro ADN: el de una marca que se niega a transigir entre rendimiento y est\u00e9tica.<\/p>\n\n\n\n<p>\u00bfQuieres ver el resultado? Echa un vistazo a las cinco propuestas originales de Francis y al logotipo que elegimos. <strong>\u00bfCu\u00e1l habr\u00eda elegido usted?<\/strong> \ud83e\udd19<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"950\" height=\"1024\" data-id=\"443\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-950x1024.png\" alt=\"Tres logotipos con la palabra &quot;ADDICTION\" class=\"wp-image-443\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-950x1024.png 950w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-278x300.png 278w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-768x828.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-1425x1536.png 1425w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5.png 1900w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">fran6 adicci\u00f3n pista 5<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"442\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1024x768.png\" alt=\"Logotipo de surf &quot;Addiction&quot; en negro.\" class=\"wp-image-442\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 adicci\u00f3n pista 4<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"441\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1024x768.png\" alt=\"Logotipo de la marca Addiction Surfboards\" class=\"wp-image-441\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 adicci\u00f3n pista 3<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"440\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1024x768.png\" alt=\"Logotipo de Addiction Surfboards\" class=\"wp-image-440\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 adicci\u00f3n pista 2<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"439\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1024x768.png\" alt=\"Logotipo de la marca Addiction Surfboards\" class=\"wp-image-439\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 adicci\u00f3n pista 1<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Para ver m\u00e1s trabajos de Fran6, visita su instagram : <a href=\"https:\/\/www.instagram.com\/fran6\">https:\/\/www.instagram.com\/fran6<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando el arte del lettering se encuentra con el alma del surf... \ud83c\udf0a\u270d\ufe0f<\/p>\n<p>En 2020, encargamos a Francis Chouquet, un maestro del lettering, que creara el logotipo perfecto para Addiction Surfboards. \u00bfEl objetivo? Un dise\u00f1o que captara la autenticidad, la fluidez y el esp\u00edritu rebelde del surf artesanal. Tras apasionadas discusiones y varios bocetos, surgi\u00f3 una l\u00ednea: din\u00e1mica, equilibrada, con ese toque crudo que marca la diferencia.<\/p>\n<p>Descubre las cinco propuestas iniciales y el logotipo final que ahora encarna el ADN de Addiction Surfboards. \ud83e\udd19 \u00bfCu\u00e1l habr\u00edas elegido t\u00fa?<\/p>","protected":false},"author":4,"featured_media":443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"D\u00e9couvrez l&#039;identit\u00e9 visuelle d&#039;Addiction Surfboards","_seopress_titles_desc":"Un subtil \u00e9quilibre entre h\u00e9ritage r\u00e9tro et modernit\u00e9, le logo d&#039;Addiction Surfboards incarne une passion artisanale unique. D\u00e9couvrez-le maintenant !","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surfblog"],"acpt":null,"_links":{"self":[{"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":2,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/posts\/444\/revisions\/449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/addictionsurfboards.com\/es\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}