{"id":444,"date":"2025-02-26T09:32:55","date_gmt":"2025-02-26T08:32:55","guid":{"rendered":"https:\/\/addictionsurfboards.com\/?p=444"},"modified":"2025-02-26T09:32:57","modified_gmt":"2025-02-26T08:32:57","slug":"the-birth-of-the-surfboards-addiction-logo-when-the-art-of-lettering-meets-the-art-of-surfing","status":"publish","type":"post","link":"https:\/\/addictionsurfboards.com\/en\/surfblog\/la-naissance-du-logo-addiction-surfboards-quand-lart-du-lettrage-rencontre-ladn-du-surf\/","title":{"rendered":"The birth of the Addiction Surfboards logo: When the art of lettering meets the DNA of surfing"},"content":{"rendered":"<p>In 2020, we embarked on an ambitious project: rethinking the visual identity of<strong>Addiction Surfboards<\/strong>. We wanted a logo that captured the very essence of the brand: a subtle balance between <strong>retro heritage, urban modernity and authentic craftsmanship<\/strong>. To achieve this, we worked with one of the best lettering masters in the world, <strong><a href=\"https:\/\/www.francischouquet.com\/\">Francis Chouquet<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding the perfect identity: precision work<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1024x1024.jpg\" alt=\"Red surfboard with blue fins\" class=\"wp-image-448\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1024x1024.jpg 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-300x300.jpg 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-150x150.jpg 150w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-768x768.jpg 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014-1536x1536.jpg 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/addiction-logo-2014.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Addiction logo before 2020 <\/figcaption><\/figure>\n\n\n\n<p><br>The objective was clear: to create a logo that spoke to the <strong>surf community<\/strong>but also to <strong>passionate about design and underground culture<\/strong>. We wanted a typeface that was both <strong>raw and refined<\/strong>which reflects the uniqueness of our hand-crafted boards.<\/p>\n\n\n\n<p>Francis Chouquet, known for his unique approach to <strong>hand lettering<\/strong>immediately understood our vision. He began by offering us a series of sketches in different styles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Old-school inspiration<\/strong>The lettering is reminiscent of vintage 70s posters.<\/li>\n\n\n\n<li><strong>More modern and minimalist versions<\/strong>clean and efficient.<\/li>\n\n\n\n<li><strong>Rough experiments<\/strong>where every curve and line seemed to have been drawn with a brush on a wooden board.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">From sketch to final logo: an intense creative exchange<\/h2>\n\n\n\n<p>Although the initial proposals were already promising, this was still lacking <strong>a touch of soul and daring<\/strong> that makes all the difference. We had long discussions with Francis to refine the shapes, work on the full and loose lines, and play with contrasts and textures.<\/p>\n\n\n\n<p>After a lot of to-ing and fro-ing, one version was unanimously approved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>dynamic lettering<\/strong>evoking the fluidity of surfing.<\/li>\n\n\n\n<li>From <strong>balanced curves<\/strong>It's like the lines of a well-sharpened board.<\/li>\n\n\n\n<li>A <strong>artisanal printing<\/strong>The letters are slightly irregular, emphasising the handmade, authentic feel.<\/li>\n<\/ul>\n\n\n\n<p>It was <strong>LE<\/strong> logo. The one that perfectly captured the spirit of Addiction Surfboards: a blend of passion, technique and style.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A logo, a signature for the years to come<\/h2>\n\n\n\n<p>Today, this logo is much more than a simple graphic identity. It is <strong>the visual signature<\/strong> of each board we shape, <strong>a symbol of our commitment<\/strong> for quality, made-to-measure surf made in France.<\/p>\n\n\n\n<p>Whether on our <strong>retronew\" boards<\/strong>Whether it's our clothing or our accessories, it embodies our DNA: that of a brand that refuses to compromise between performance and aesthetics.<\/p>\n\n\n\n<p>Want to see the result? Take a look at Francis' five original proposals and the logo we chose. <strong>Which would you have chosen?<\/strong> \ud83e\udd19<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"950\" height=\"1024\" data-id=\"443\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-950x1024.png\" alt=\"Three logos with the word &#039;ADDICTION\" class=\"wp-image-443\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-950x1024.png 950w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-278x300.png 278w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-768x828.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5-1425x1536.png 1425w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_5.png 1900w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\">fran6 addiction track 5<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"442\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1024x768.png\" alt=\"Addiction&#039; surf logo in black.\" class=\"wp-image-442\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_4.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 addiction track 4<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"441\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1024x768.png\" alt=\"Addiction Surfboards brand logo\" class=\"wp-image-441\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_3.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 addiction track 3<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"440\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1024x768.png\" alt=\"Addiction Surfboards logo\" class=\"wp-image-440\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_2.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 addiction track 2<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"439\" src=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1024x768.png\" alt=\"Addiction Surfboards brand logo\" class=\"wp-image-439\" srcset=\"https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1024x768.png 1024w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-300x225.png 300w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-768x576.png 768w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-1536x1151.png 1536w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1-2048x1535.png 2048w, https:\/\/addictionsurfboards.com\/wp-content\/uploads\/2025\/02\/fran6_addiction_piste_1.png 2732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">fran6 addiction track 1<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>To see more of Fran6's great work, head over to her instagram : <a href=\"https:\/\/www.instagram.com\/fran6\">https:\/\/www.instagram.com\/fran6<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When the art of lettering meets the soul of surfing... \ud83c\udf0a\u270d\ufe0f<\/p>\n<p>In 2020, we commissioned Francis Chouquet, a master of lettering, to create the perfect logo for Addiction Surfboards. The goal? A design that captures the authenticity, fluidity and rebellious spirit of artisanal surfing. After passionate discussions and several sketches, a line emerged: dynamic, balanced, with that raw touch that makes the difference.<\/p>\n<p>Discover the five initial proposals and the final logo that now embodies the DNA of Addiction Surfboards. \ud83e\udd19 Which one would you have chosen?<\/p>","protected":false},"author":4,"featured_media":443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"D\u00e9couvrez l&#039;identit\u00e9 visuelle d&#039;Addiction Surfboards","_seopress_titles_desc":"Un subtil \u00e9quilibre entre h\u00e9ritage r\u00e9tro et modernit\u00e9, le logo d&#039;Addiction Surfboards incarne une passion artisanale unique. D\u00e9couvrez-le maintenant !","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surfblog"],"acpt":null,"_links":{"self":[{"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":2,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/posts\/444\/revisions\/449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/addictionsurfboards.com\/en\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}